Airbnb
WORLD UNLOCKED
Every day video gamers escape reality into digital worlds. With Airbnb World Unlocked, you can upload your favourite game setting and be matched with a real-world bookable airbnb.
PR stunt:
Airbnb teaser trailer
Gamescom 2025 teaser: 30-second video of beautiful exciting places in a video game-style filter.
The big reveal: A month later, we’ll release the full trailer. Half way through the trailer, the video-game effects fade, and the surprise is revealed: these are real-life airbnb's you can book.
Promo codes
Marketing:
We’ll send players targeted offers through consoles when they complete a game inviting them to book the games location with a discount.